angelsolutions
06-10-2008, 10:25 AM
In online auctions, clicks equate to bucks. And clicks mean getting eyeballs on your listing. To do that, you need to start with a great title.
To be effective, auction titles should:
* Be descriptive
* Be compelling
* Be likely to be returned by key-word searches
* Solve a problem or imply a benefit to the buyer
Just like the headline of a news article, the purpose of an auction title is to sum up the content of the listing—and create curiosity or anticipation to entice the viewer to read deeper.
The rest of the article is here.... (http://www.auctiva.com/edu/entry.aspx?id=Have-Them-at-'Hello')
it's really good; talks about keywords, commonly used acronyms, writing compelling descriptions, etc.
sylvia
To be effective, auction titles should:
* Be descriptive
* Be compelling
* Be likely to be returned by key-word searches
* Solve a problem or imply a benefit to the buyer
Just like the headline of a news article, the purpose of an auction title is to sum up the content of the listing—and create curiosity or anticipation to entice the viewer to read deeper.
The rest of the article is here.... (http://www.auctiva.com/edu/entry.aspx?id=Have-Them-at-'Hello')
it's really good; talks about keywords, commonly used acronyms, writing compelling descriptions, etc.
sylvia